The Pipeline - Stream all things related to B2B SaaS Buying Motions

Masters of Revenue

Scaling demand gen efficiently Learnings of a marketer from a bootstrapped org ft. Blair Ewalt

Growth at all cost is no longer the way to go. Join Blair Ewalt as he shares his journey on how he helped FusionAuth scale their demand gen efficiently.

Scaling demand gen programs for hypergrowth ft. Canberk Beker

What do you do when your pipeline stalls? Do you simply pour money into your campaigns? Catch Canberk Beker share his thought process and learnings when it comes to scaling demand gen programs.

Running demand gen for a PLG motion & learnings from non-traditional approaches ft. Meg Gowell

Demand gen for PLG motion requires a different mind set and processes set in place. Learn from Meg Gowell on how she scaled demand gen for Appcues.

Executing a paid media strategy with clarity & operational excellence ft. Silvio Perez

Scaling a paid media program requires operational excellence. Learn from Silvio Perez on what it takes operationally to execute a paid media strategy and scale.

Scaling ABM motions and getting most bang for buck from intent data ft. Amanda Poetker

Getting ABM campaigns to work is one thing. But scaling it is a completely different ball game. Learn from Amanda Poetker on how she did it using intent data.

Driving strategic decisions as a RevOps Org ft. Drew Frayre

In the first edition of Masters of Revenue 2024: Ops Edition, our RevOps wizard and HubSpot expert (also ex-HubSpotter), shares how he positioned RevOps as a function that drives strategic decisions.

Learnings from combining PLG with an Enterprise Sales Motion

In the first edition of Masters of Revenue 2024: Ops Edition, our second master, Matt Avero-Sturm, Founder of Next Stage Consulting came with a unique experience. Matt successfully combined a PLG motion with an Enterprise Sales motion.

Setting the foundation for next phase of growth with RevOps ft. Matthew Volm

In the first edition of Masters of Revenue 2024: Ops Edition, Matthew Volm, Co Founder of RevOps Coop talks about how to set the foundation for next phase of growth using RevOps.

Musings of a Marketer

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Ep01 - B2B Marketing Attribution: How we think about it

Attribution is a hard thing to crack, especially in the B2B world where the buying cycles are long. Here's a sneak peek at how we think about it at RevenueHero.

Ep02 - The one metric every marketer should try to improve

Leads, MQLs, or even Pipeline are all just leading indicators. In this video, we dive a deep into how we look at Sales Cycles at RevenueHero to increase more revenue in a quarter.

Ep03 - Long copy vs Short copy: Which works well on your email?

Long email vs short email. Which team are you on? 🤔 In this video, we do some math talking to decide the battle between long copy vs short copy in your email campaigns.

The Revenue Stream

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Marketing planning & forecasting with Emily Kramer - Part 2

Marketing planning & forecasting with Emily Kramer - Part 1

Using podcasts to drive pipeline in B2B

Driving pipeline using partnerships as a GTM motion

How to improve sales and marketing funnel in B2B?

How to crack B2B outbound prospecting?

How to create sexy ads for your next campaign?

Setting up an ABM campaign for success

Experimentation & Hiring A players in B2B marketing

How to think about attribution in B2B marketing?

Ep10 - Marketing Planning & Forecasting with Emily Kramer - Part 2

Watch Emily Kramer, Co-Founder of MKT1, open up a spreadsheet with a forecast and help me get better at the planning exercise, so I can get better at figuring out how marketing at RevenueHero can continue to win next year.

Ep09 - Marketing Planning & Forecasting with Emily Kramer - Part 1

Planning & forecasting can feel daunting at first. Emily Kramer, Co-Founder of MKT1, shares with us all the things you should and shouldn't do when you're creating your marketing annual plan in this episode.

Ep08 - Using podcasts to drive pipeline in B2B

Everybody is doing a podcast today. But how do you drive pipeline from it? Sam, VP of Marketing at Loxo, turned off Google Ads and drives majority of his pipeline with podcast at the centre of his demand gen strategy. Tune in to see how he does it.

Ep07 - Driving pipeline using partnerships as a GTM motion

Nobody asks why inbound or outbound. It's time we treat partnerships the same way. Gayathri, Head of Partnerships at Intercom shares with us on what it takes to set up and scale partnerships as a channel.

Ep06 - How to improve sales and marketing funnel in B2B?

In this episode of The Revenue Stream, Andrew Allsop shares with us on what it takes to consistently drive more qualified pipeline efficiently.

Ep05 - How to crack B2B outbound prospecting?

In this episode, Lydia from Acryl Data walks us through on what it takes to crack outbound prospecting in 2024

Ep04 - How to create sexy ads for your next campaign?

In this episode of The Revenue Stream, Joseph Hill teaches us on what it takes to create #SexyAds that converts and drives new pipeline.

Ep03 - Setting up an ABM campaign for success

Mason Cosby shares practical tips on how to set up an ABM campaign, get marketing & sales alignment, and how to ensure your campaign doesn't fail.

Ep02 - Experimentation, Hiring A players, and Hitting Pipeline Goals in B2B marketing

Learn from David Fallarme on how to think about experiments in marketing, what you should do if you're short on pipeline this quarter, and hear his thoughts on hiring A players.

Ep01 - How to think about attribution in B2B marketing?

Learn from Kamil Rextin on how to think about attribution, why self-reported attribution might not be the holy grail, and why you should combine qualitative and quantitative data together.

Edutainment

Software Buying Based On True Nightmares

Craving a software buying adventure? Escape rejection, dodge email rodeos, and bid farewell to pricing interrogations! Discover the secret of top companies—make buying a breeze with Revenue Hero!

Am I talking to Lee?

Sending nurturing sequences? Or follow ups? If you know who you're retargeting, why make them fill a form again and treat them like a stranger?

Let's Route It

The One With Geo-Based Routing

Welcome to The Pipeline

Masters of Revenue

Musings of a Marketer

The Revenue Stream

The Revenue Stream

Edutainment

Let's Route It

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