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Running demand gen for a PLG motion & learnings from non-traditional approaches

Running demand gen for a PLG motion & learnings from non-traditional approaches ft. Meg Gowell


Episode Description

Looking to scale demand gen for your PLG product?

Meg Gowell, former Director of Growth Marketing at Appcues joined us to share her learnings.
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We covered:

  1. How does demand gen change for a PLG motion when compared to a sales led motion?
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  2. What was Appcues' tech stack to get the right signals to the sales team?
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  3. How to think about performance marketing as it becomes less effective in driving pipeline?
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  4. Her advice for demand gen marketers who are trying to introduce brand marketing into their marketing mix.
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  5. Leveraging Linkedin thought leadership ads beyond just your execs/founders. Other experiments that have worked well for Meg.
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  6. How to incorporate content into your paid strategy? How do you build that alignment between teams, and how not to do it?
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  7. The quirkiest campaign Meg ran and all the other fun experiments she wanted to run.We had so much fun hosting Meg Gowell in our virtual summit.
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I hope you enjoy listening to it just as much we enjoyed hosting Meg.

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