Episode Description

Looking to scale demand gen for your PLG product?

Meg Gowell, former Director of Growth Marketing at Appcues joined us to share her learnings.
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We covered:

1. How does demand gen change for a PLG motion when compared to a sales led motion?
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2. What was Appcues' tech stack to get the right signals to the sales team?
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3. How to think about performance marketing as it becomes less effective in driving pipeline?
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4. Her advice for demand gen marketers who are trying to introduce brand marketing into their marketing mix.
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5. Leveraging Linkedin thought leadership ads beyond just your execs/founders. Other experiments that have worked well for Meg.
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6. How to incorporate content into your paid strategy? How do you build that alignment between teams, and how not to do it?
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7. The quirkiest campaign Meg ran and all the other fun experiments she wanted to run.We had so much fun hosting Meg Gowell in our virtual summit.
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I hope you enjoy listening to it just as much we enjoyed hosting Meg.