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Executing a paid media strategy with clarity & operational excellence

Executing a paid media strategy with clarity & operational excellence ft. Silvio Perez


Episode Description

OPERATIONS

This is a topic that isn't discussed enough in the ad world.
‍

We're often allured with the latest:‍

  1. Tactics
    ‍
  2. Strategies
    ‍
  3. Platform updates
    ‍

Always on the hunt for the "next thing" 👀

In this session of Masters of Revenue 2024 virtual, Silvio Perez shared how to operationalize a paid media strategy.

He covered the 3 levels of executional clarity: Strategy → Optics → Tactics

Tune in for a masterclass on how to scale your paid program

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