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Scaling demand gen programs for hypergrowth

Scaling demand gen programs for hypergrowth ft. Canberk Beker


Episode Description

Canberk Beker has been involved in the growth journey of more than a few companies over the last few years.

Today, he leads growth at HockeyStack and has already helped them grow at rapid pace.
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In this session of our virtual summit, Canberk covered:
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  • His experiences with account managers at LinkedIn, Google, and Facebook
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  • What he means when he says "Lead gen isn't all that bad" when comparing with Demand Gen
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  • Does running LinkedIn ads equal creating demand?
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  • How Canberk thought about scaling demand and pipeline as Cognism went through massive growth?
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  • How and where does HockeyStack Labs fit into his demand gen strategy for HockeyStack?
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  • LinkedIn Connected TV Ads: How to run it, his learnings, and mistakes to avoid.
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  • Quirkiest campaign idea Canberk has ever wanted to run or executed
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Tune in and expect a buzzing session on what it takes to scale demand gen!

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