How to let prospects choose between 15, 30, or 45-minute meeting durations?

We've all sat through those 30-minute demos where everything was covered in 15 minutes, or rushed half-hour calls that really needed an hour. The one-size-fits-all meeting duration is a force-fit and costs you conversions. Some prospects just want to quickly validate that you solve their problem, while others need time to dive deep into technical requirements. Why not let your reps customize their booking pages to offer the flexibility prospects need?
"I just want to check if this fits our needs first"
"Our VP won't commit to 30-minute slot"
"Sorry, I have to drop off now - can we book another slot to cover the rest?"

H🤔w can I do that?

Give each team member control over their personal booking page duration options. For instance, Sarah, your star AE, might offer 15-minute discovery calls for her Fortune 500 CTO prospects and 30-minute slots for detailed discussions. Meanwhile, Mike in Solutions Engineering could set 30-minute technical reviews or 45-minute deep dives with architects.

It's all about letting your reps match their calendar slots to the conversations they typically have, instead of forcing every conversation into the same 30-minute box. Every booking page maintains your brand standards while highlighting your team member's role and available meeting types.

Why should I do it?
  • When prospects can choose a quick 15-minute call, they're more likely to book
  • Right-sized calls mean your deals move faster - get everything covered in one go
  • No more "let's schedule another call" when your 30 minutes run out
  • Your reps spend less time rescheduling and more time selling

Why should I d🧐 it?

  • When prospects can choose a quick 15-minute call, they're more likely to book
  • Right-sized calls mean your deals move faster - get everything covered in one go
  • No more "let's schedule another call" when your 30 minutes run out
  • Your reps spend less time rescheduling and more time selling

How have others done this?

For B2B SaaS teams
For non-SaaS B2B teams:
Enterprise AE Booking Page
  1. Senior AE customizes their booking page to offer:
    • Quick Overview (15min)
    • Full Solution Discussion (30min)
  2. Each duration includes custom description
  3. Calendar shows appropriate slot lengths
  4. Prospect picks time that works for them
Solutions Architect Page
  1. Technical expert sets up multiple durations:
    • Technical Validation (30min)
    • Architecture Planning (45min)
  2. Each option includes scope and preparation notes
  3. Helps set clear expectations
  4. Maintains calendar efficiency
Professional Services Partner
  1. Partner creates consultation options:
    • Initial Discussion (15min)
    • Strategy Session (30min)
    • Onboarding Call (1 hour)
  2. Clear value proposition for each duration
  3. Helps qualify intent level
  4. Better calendar management
Financial Advisor
  1. Advisor offers different session types:
    • Quick Portfolio Review (15min)
    • Investment Planning (30min)
  2. Duration matches service complexity
  3. Sets proper expectations
  4. More efficient time management

Implementation Templates

  • Add clear descriptions for each duration option
  • Include any preparation requirements
  • Set expectations for what can be covered
  • Track which durations are most popular to optimize offerings
  • Adjust offerings based on booking patterns

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