‍Demo Requests: Volume & Trends

• Total Volume Surge: This week saw ~15,193 demo requests, about a 10% increase from the previous week’s ~13,841. The uptick was driven largely by a surge in certain sectors. For instance, Education & E-Learning (SMB segment) spiked from 697 to 2,044 demo requests WoW​, contributing heavily to the overall growth.
  
  
• Top Industries by Demand: Education & E-Learning leads in raw volume, with over 2k+ requests in the SMB category alone​. The “Other” category (miscellaneous industries) also remained high at ~2,500 requests this week (virtually flat week-on-week) but spread across many small segments. Sales Software and Retail & e-Commerce sectors showed notable increases: e.g., Retail & e-Commerce grew to ~1,441 requests (from ~945 the prior week, a ~52% jump), indicating growing interest among businesses in that space.
  
  
• Notable Changes: The education sector’s spike stands out as an outlier, likely reflecting a successful campaign or seasonal interest in that week. In contrast, manufacturing & supply chain software inquiries cooled off (down from ~957 to 462 week-on-week, not among top volumes in Week 4), after a big push the week before. Meanwhile, Healthcare & Medical Software continued its steady climb – reaching 732 requests (up ~14% WoW from 644)​. This suggests sustained traction in healthcare-related marketing efforts.
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Lead Qualification %: Attracting the Right Prospects

• Overall Lead Quality: 67.5% of demo requests qualified this week, a slight improvement over 66.7% in the third week. In real terms, 10,255 of 15,193 leads were a good fit (vs. 9,233 of 13,841 last week), indicating marketing efforts are doing marginally better at drawing in relevant prospects.
  
  
• High-Quality Segments: Several campaigns hit the mark in targeting. Real Estate & Property Tech leads almost all qualified – 97.5% qualification rate​ – meaning nearly every inquiry in that industry met the ideal customer profile. IT & Security Software and HR Software also had very high qualification rates (~92% and 76% respectively), reflecting focused outreach. Notably, Education & E-Learning (SMB), despite its volume surge, maintained a solid ~69.5% qualification​ (up from ~61% previously), suggesting that the influx of leads were largely in-target (likely thanks to tailored content attracting the right audience).
  
  
• Low-Quality Segments: On the other hand, some areas indicate many unfit leads. Retail & e-Commerce (Enterprise) had an extremely low 8.0% qualification rate (only 52 of 651 requests were qualified)​, consistent with the prior week’s ~8.9%. This implies a broad campaign or content piece drew in a large crowd from retail enterprises, but most did not meet the ideal criteria – a clear sign that targeting or pre-qualification for that segment needs refinement.
  
  Similarly, Sales Software inquiries showed only ~51.6% qualification overall this week (down from ~58% in Week 3), with one mid-market segment seeing just 29.9% of leads qualified​. These lower rates signal that marketing might be casting too wide a net in those areas, capturing interest from many firms that aren’t the best fit.
  
  
• Week-on-Week Shifts: A positive development – Healthcare & Medical lead quality improved markedly. Qualification rate rose to 41.9% from just 33.2% the week prior​, meaning recent healthcare campaigns attracted far fewer unqualified prospects. This improvement in lead targeting likely contributed to better conversion outcomes for healthcare (as we’ll see in meeting rates). Marketing should study what changed in the healthcare outreach (channel or messaging) to replicate that success elsewhere.

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Inbound Meetings: Converting Qualified Leads

• Total Meetings Booked: 6,111 inbound meetings were scheduled with qualified leads this week, an 8.5% increase from last week’s 5,633​. This growth in meetings roughly tracked the rise in qualified leads, keeping the sales team’s calendar busier than before. The increase was largely fueled by sectors that saw more qualified leads – notably Education, Healthcare, and Retail.
  
  
• Top Contributors: Education & E-Learning dominated meeting bookings. Its SMB segment booked 751 meetings this week​ (up from 293 last week), and the mid-market Education segment added another 253 meetings​. Combined, that’s over 1,000 meetings from Education Tech leads alone – showcasing how interest translated into actual sales conversations. Healthcare & Medical Software also saw 226 inbound meetings booked​, a jump from 139 previously in line with its improved lead quality. In Retail, 225 meetings were booked just from the SMB Retail segment​, which remained a strong converting group. Moreover, “Other” miscellaneous industries in aggregate contributed significantly (~1,008 meetings total across many small segments), though no single sub-segment in “Other” was a standout except in volume of leads.
  
  
• By Company Size: There’s a clear trend where larger qualified prospects tend to schedule at higher rates. For example, in Sales Software, mid-market/enterprise leads (~161 employees) secured 95 meetings out of 149 qualified​, whereas the SMB leads (~68 employees) only booked 53 meetings out of 164 qualified​. A similar pattern appears in Education: the mid-size Education cohort (101 employees) converted 253 of 302 qualified to meetings (over 80% success)​, far higher than the ~53% conversion of the smaller edu companies​.
  
  
• Insight: The increase in meetings is a healthy sign, but it also underscores where our pipeline is coming from. Marketing and Sales Ops should ensure resources (like SDR follow-up or AE availability) are aligned with these surges.
  
  For instance, the Education sector’s boom means sales teams handling edu leads need to be prepared for a much heavier meeting load. The data also hints that emphasizing quality over quantity for certain segments (e.g. focusing on fewer, larger Sales Software leads) could yield more meetings than chasing a high volume of small leads.

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Inbound Meeting Rate: Industry Benchmarks & Opportunities

• Overall Conversion Rate: The inbound meeting rate (qualified leads to meetings) for the week was about 59.6%, slightly down from ~61.0% in the previous week. This minor dip is expected given the influx of new leads in certain segments that didn’t all convert. However, performance varies widely by industry – revealing where our inbound process excels and where it might falter.
  
  
• Top-Performing Industries: Several industries showed outstanding conversion of qualified leads into meetings, setting a benchmark for what “good” looks like. Real Estate & Property Management Software leads are converting at an exceptionally high rate – roughly 83–84% of qualified real estate prospects booked meetings (e.g., 175 meetings out of 209 qualified in one key segment)​. This was also true in the prior week (~75%+), indicating consistent, strong intent in this vertical. Healthcare & Medical Software also impressed with about 72–73% of qualified leads converting to meetings​. This jump from ~65% last week suggests that not only were more healthcare leads qualified, they were also more eager to talk, likely an outcome of highly relevant messaging. Other solid performers included Marketing Software (~66%) and Retail & e-Commerce (~68% overall) – particularly the SMB retail segment which turned 318 qualified into 225 meetings (~71% conversion)​. These high rates indicate that when marketing delivers the right audience, and the inbound scheduling process captures them effectively.
  
  
• Segments Needing Improvement: On the other end, a few segments lag in meeting conversion and represent opportunities to optimize. The Travel & Hospitality Software segment is a clear outlier – with an overall meeting rate of only ~25% (and as low as ~8% in the SMB subset)​, this vertical has many qualified leads who aren’t translating to conversations. Such a low rate warrants investigation: perhaps the leads were curious but not urgent, or the offer to schedule didn’t resonate.
  
  
• Industry-Specific Learnings: The contrast between high converters (e.g. Real Estate, Healthcare) and low converters (Travel) offers insight. When the product fit and pain point urgency are high (as likely in Real Estate and Healthcare), almost every qualified lead will take the next step quickly.