RevenueHero Wrapped 2024: Reflecting on the Wins with Highlights

2024 was the year of retention, experimentation, learning and growth for us. Having officially launched RevenueHero to the world around this same time 2 years back (December 2022), 2023 was the first year of sunlight for us as a product, company, process and people.

The year where all the decisions made in product, process and people was put to the first rite of passage and was cured of any doubts, assumptions, and set expectations straight. It’s fair to say that the experience felt like the first time out on the road, behind the wheel after you got your license.

Excited, nervous and raring to go. Only, imagine doing that with a fully decked out Tesla. We’d built our product out based on feedback from several operators in the space, and were learning how to navigate the many paths to the market and taking our own route in the process.

From announcing our fund raise, to closing the year out with hundreds of customers, amazing feedback and shout outs from customers, and massive updates to the product, and memorable moments of marketing, the year swept past us like a dream.

Come 2024, we pinched ourselves, knew it was real and put pedal to the metal and tried new ways. Here is how that went:

Product

Through the course of the year RevenueHero evolved from the best scheduling experience for all channels, to the best meeting orchestration product for Ops teams. 

We focused on the real messy parts of delivering an interested prospect to the right person in your revenue team. The plumbing and wiring that gets tucked away to be dealt with by Ops teams across industries. 

We launched 30 features focused just on this, and several more around booking experiences, branding, show rate optimisation and data exports. You can check out our complete changelog here.

For the ops folks, here are the things we made easier:

‍
‍Before we get into any of these:

The one constant in RevenueHero will always be scheduler speed

As with any update that goes into the product we continued to ensure that the RevenueHero scheduler was the fastest draw of the West, East, North and South. 
‍

Now for the rest:

Multiple people on the call, all of them available and up next for meetings: Collective Round RobinEver watched your AEs spend more time coordinating with SEs than selling? That stops now. RevenueHero automatically shows prospects time slots where both teams are free, handles distribution fairly, and keeps everyone's quota goals in mind. No more "let me check with our SE" delays or messy spreadsheets tracking whose turn it is next. Your technical sales motion just got a lot smoother.
‍

Route based on any custom object relationship: Custom Object Matching

Got unique entities in your Salesforce accounts that go beyond the default objects and the complex routing needs that come with it? Map any form field to any field in any custom object. If you've built it in your CRM, you can route on it.

Whether it's getting partner meeting requests to channel managers or property viewings to listing agents, your meeting routing can be as sophisticated as your business model. Because your routing rules shouldn't be limited by what's standard.
‍

Match on multiple conditions: Advanced Salesforce Matching

Sent too many Fortune 500 meeting requests to the wrong owner because all you had to rely on was the email domain for matching? Not anymore.

Stack company name + location + any other fields to match to the right rep every single time. Perfect for enterprise sales where every touch point matters.

‍
Automate language-based assignment: Browser Language Routing

Running a global team but tired of manually reassigning meetings to reps who speak the right language?

RevenueHero detects browser language and routes automatically. Your German prospects get German-speaking reps, your Japanese prospects get Japanese-speaking reps - all without lifting a finger. Because nothing kills deals faster than language barriers.

‍

‍Control round robin resets: Flexible Distribution Windows

Some teams run monthly quotas, others quarterly. Now your meeting assignment round robin can keep up. Choose when your distribution resets - monthly or quarterly - to align with your sales cycles. Perfect for teams with different quota structures or when you're scaling and need to adjust distribution periods. Your round robin, your rules.

Balance speed vs fairness: Flexible Round Robin in Relays

The age-old problem: Show more available slots for your SDRs to book faster and have more slots, or stick to strict round robin for fairness?

Now you get both even in your hand off process. Show all available team slots while using weightage rules to maintain fair distribution. Your SDRs get more options, and your pipeline moves faster. 

‍

End duplicate meeting activities: Smart CRM activity Logging

The bane of every ops team's existence - duplicate meeting activities from calendar sync + meeting tools.

RevenueHero automatically prevents duplicates, keeping your Salesforce or HubSpot clean without complex automation. Your reporting stays accurate, your dashboards stay clean, and your sales team stops asking why the same meeting shows up three times.
‍

Automate meeting management: Native CRM Meeting Links

Tired of copying meeting links into email templates?

Meeting scheduling and cancellation URLs now live as native properties in HubSpot/Salesforce. Drop them into any automated workflow, template, or sequence. Your email automation just got a lot more powerful - and your marketing team got back hours of manual work.

‍

Streamline DQ tracking: Automated Status Updates

One checkbox updates DQ status everywhere - HubSpot, Salesforce, everywhere that matters. No more checking three places or wondering if that lead is really disqualified. Your pipeline stays clean, your reporting stays accurate, and everyone knows exactly which leads are off the table.

‍

Connect your tech stack: Webhook Support

Need meeting data in that special tool your team loves? Webhook support lets you send meeting data anywhere based on any trigger. Build custom integrations, power unique workflows, or feed your business intelligence tools. Your meeting data, flowing exactly where you need it.

Automate fairness: Meeting Credit System

No-shows and cancellations are part of sales - but they shouldn't throw off your distribution. You can now choose when to automate a credit back spot in your round robin, based on your business context. 

Keep meeting distribution fair even when plans change. Your team stays happy, your distribution stays balanced, and no one feels cheated by bad luck.

‍

Flexible ownership updates: Custom Ownership Fields

Using non-standard ownership fields in your CRM? Running multiple territories with different
owner types? Now you can map meeting assignments to any ownership field in your CRM. Whether it's standard owner fields, custom territory owners, or that special field you created for your unique business model - update them all automatically when meetings are booked. Your complex ownership structure finally has automation that understands it.

‍

31 languages, zero setup: Native Translation

Running global teams shouldn't mean managing 31 different scheduling setups. RevenueHero auto-detects locale and displays in the prospect's language automatically. Your Brazilian prospects see Portuguese, your Korean prospects see Korean - all without you lifting a finger. Global reach without global headaches.
‍

‍

Use Teams with any calendar: Cross-Platform Support

Love Teams but stuck with Google Calendar? No problem. Run Teams meetings even with Google Calendar users. Your enterprise requirements around video platforms don't have to dictate your calendar choice. Use what works for each team while keeping everyone connected.
‍

‍

Full white labeling: Custom Domain Support

Your brand should be everywhere - including meeting links. Use your domain on all URLs, even reschedule and cancel links. Your prospects see your brand at every step, building trust and maintaining professionalism throughout the booking process. No more explaining why that scheduling link looks different.
‍

‍

Optimize for any device: Smart Layout

Prospects book from phones, tablets, laptops - everything. Now the magic time slots that you send inline in your emails display perfectly on any device, automatically.

Mobile users get vertical layouts that are easy to tap, desktop users get horizontal layouts that are easy to scan. Your booking experience works beautifully everywhere.
‍

‍

‍Export any timeframe: Flexible Reports‍

Need last quarter's distribution data? Last year's? Pull distribution reports for any period instantly. 

Perfect for quarterly reviews, annual planning, or any time you need to analyze performance. Your data accessibility matches your analysis needs.

‍

Custom date analysis: Flexible Reporting Windows‍

Different teams track different periods. 

Analyze conversion and distribution data for any timeframe you choose. Compare weeks, months, quarters - whatever makes sense for your business. Your reporting windows match your business cycles.

‍

Quick debugging: Router-Level Logs

Something not routing right? Access detailed logs for each router instantly. 

See exactly why each prospect went where they did, troubleshoot issues fast, and keep your routing running smoothly. Your debugging just got a lot faster.

‍

Full historical data: Complete Export

Need to analyze meeting trends since day one? Export your complete routing history anytime. Perfect for long-term analysis, pattern recognition, or compliance requirements. Your full history, always accessible.

‍

‍Handle exceptions: Busy slot Override for Relays

Sometimes standard processes don't fit. Allow SDRs to override busy slots when they need to book for special cases, VIP accounts, or unique situations. 

Your processes stay flexible when they need to be, without compromising your standard workflows.

‍

Quick setup replication: Router Cloning

Built the perfect routing setup for one region? Clone it instantly for others. Copy entire routing configurations with one click, then tweak as needed.

Your successful setups become templates for scaling.

‍

Event-specific scheduling: Custom Event Types

Conferences and events need special treatment. Create meeting types that automatically adjust for event schedules, handle special routing rules, and manage conference-specific availability.

Your event scheduling stays organized and efficient.

‍

Community

Learning from the RevenueHeros

When we started planning Masters of Revenue, our first virtual summit, we knew one thing for sure - the best insights and learning for RevOps and Demand gen folks come from practitioners who've been there, done that.

And wow, did 2024 prove us right! Through 500+ registrants and multiple speaker sessions, we got to learn from some of the best minds in the space sharing their hard-earned lessons - from balancing PLG with Enterprise sales, to setting up your first RevOps function, to running ABM programs on a budget.

The conversations were so good, we couldn't stop at just the summit. The Revenue Stream became our way to continue learning from folks who inspire us in the industry. Getting to learn alongside our community and watching everyone grow together has been one of the most satisfying parts of 2024.
‍

Customers

2024 was surreal in more ways than one. We doubled our customer base, but what makes us truly grateful is seeing our early customers grow with us, actively shaping our product and roadmap.

Getting to work with brands we've admired from afar - Freshworks, Nooks, Customer.io, Appcues, Clay, Sendoso and several others - felt like a dream. But what made it even more special was hearing these amazing companies not just use our product, but love it enough to tell others about it.

Here's to the folks who took an early bet on us, and to everyone who trusted us with their GTM workflows. We'll keep pushing the boundaries in 2025! 
‍

Partners

The SaaS community never ceases to amaze us with how much knowledge and insights folks share openly. In 2024, we got lucky enough to partner with some of the best minds and communities whose work we've been following and learning from.

Exit Five's amazing events and community, MKT1's newsletter (highest value per word in all the marketing content out there), Humans of Martech's amazing conversations with practitioners, and RevOps Coop's wealth of knowledge - we didn't just get to work with them, we got to learn from them firsthand.

These aren't just partnerships for us - these are communities and individuals who're making the SaaS space better, one insight at a time. Getting to be a small part of their journey has been incredible. 💫

‍

What’s next?

We’re headed into 2025, still pinching ourselves at this reality, grateful to the people that got us here, everyone who has been part of the RevenueHero journey so far, as customers, teammates, partners, investors, and any form of supporters. 

Watch out for exciting new announcements from our product, marketing and more soon.