Aster, founded by Dr. Lailah Kara-Newton and her sister, Fifi Kara, is an all-in-one women’s health patient management platform designed for healthcare providers. Built from firsthand healthcare experience, Aster fills critical gaps in care tools, streamlining scheduling, charting, and documentation for women’s health needs—from routine visits to pregnancy and birth care.
.svg)
Aster, a rapidly growing women's healthcare platform, faced a unique scheduling challenge. Their prospects were busy healthcare providers across multiple time zones, often juggling patient care with evaluating new software. With Dr. Lailah handling sales alongside her product and clinical responsibilities, coordinating demos became increasingly complex.
My biggest struggle is time zones in the U.S. I've been on Zoom calls, sat waiting, thinking, ‘Where are they?’ only for them to say, ‘Oh, no, it was actually at 12 PM, I thought you said 1 PM, which is, you know, not great.
For a small team building mission-critical software for women's health practices, every missed connection meant a potential delay in getting their solution to providers who needed it. The traditional email back-and-forth to schedule demos wasn't just inefficient - it was becoming a barrier to growth.
Aster turned to Revenue Hero to streamline their scheduling process and enhance their customer engagement. Here’s how Revenue Hero addressed their challenges:
By integrating a “Book a Demo” button on their website and social platforms, Aster allowed potential clients to book demos directly, eliminating back-and-forth email chains.
They can very quickly get onto my calendar, like instantly, essentially get onto my calendar, which has been great because I don't need to necessarily do the whole ‘are you free next Monday at 12 o'clock Eastern?
RevenueHero's one-click rescheduling proved essential for Aster's healthcare-focused clients, who often faced unpredictable schedules.
Providers could quickly reschedule through SMS reminders right from their phones between patient care, and this flexibility ensured Aster retained leads who might otherwise have been lost.
Flexibility is key and all of our customers are healthcare providers. So there is, you know, 20 percent of them must reschedule because they have a birth. They have a delivery. They've been up at night, you know, they're not able to make it.
Having that flexibility has been excellent. And we can kind of quantify that 20 percent are not just lost. They're able to reschedule
Aster used RevenueHero’s customizable forms to collect key insights, like referral sources and provider types. With this data, their team could identify high-intent prospects and tailor their outreach more effectively.
“We were able to add in additional questions to our form, like, first, ‘How did you hear about us?’ or asking them what type of provider they are. This is a huge metric for our sales team to find out where people are coming from.”
Since implementing Revenue Hero, Aster’s efficiency and outreach have grown significantly:
Aster discovered RevenueHero through referrals from other founders in their network. The strong recommendations, combined with three key factors, made the decision easy:
Every time we’ve had an interaction with the Revenue Hero team, we can’t fault it. And so we always find, if we have a question, you’ll give us an answer and say, ‘Do you want to get on a call now? I’ll show you how to do it.’
As Aster continues to grow, their mission remains rooted in improving women's health outcomes. Dr. Lailah envisions building a sales team comprising healthcare professionals who understand the product and its impact intimately. With tools like Revenue Hero enabling scalability, Aster is well-positioned to expand its reach and drive meaningful change in the women’s health sector.
Hire from within your industry—especially in the early days. Having sales reps who were once your buyers, or understand the product, helps build trust faster and shortens the learning curve. Later, you can bring in sales pros, but peer-to-peer selling is a superpower. Also, automate early. Don’t wait until you’re drowning in manual work—set up systems from day one to keep things moving efficiently.
If nothing else has sold you on RevenueHero, Hopefully these traditional marketing tactics will.
%20(1).png)
