11,383 demo requests just crashed our party this week, and guess what? We're already nearly back to marketing president's club numbers.

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Real Estate: Making it look unfairly easy

Real Estate teams are out here casually dropping numbers that make everyone else spill their coffee:

• 97.20% qualification rate (highest in the game)
• 77.80% meeting rate (more than 3 out of 4 qualified leads)
• 607 requests → 459 meetings (that's how it's done)
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Plot twist: Sales teams remembered they sell things

While everyone was watching Real Estate, Sales software snuck into the VIP section with:

• 75.11% meeting rate (right behind the leader)
• 466 qualified leads → 350 meetings booked
• Someone's clearly hitting their new year goals
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Education said "volume AND conversion? Hold my textbook"

Education & E-Learning is playing a different game entirely:

• 1,573 demo requests (highest outside 'Other' category)
• 72.78% meeting rate (turning quantity into quality)
• 714 meetings booked (second highest meeting volume)

When you're booking 700+ meetings while maintaining a 70%+ conversion rate, you get to write your own rules.
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A clear divide in qualification rates

The gap between high and low performers couldn't be more stark:

Top performers:

• IT & Security: 83.71% qualified
• Support Software: 83.19% qualified
• Financial & Accounting: 80.14% qualified

Struggling to qualify:

• Healthcare: 42.68% qualified
• Retail & E-commerce: 44.72% qualified
• Travel & Hospitality: 46.43% qualified

That's a 40% difference between top and bottom - something's working for some teams that others haven't cracked yet.
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What this means for your Q1 strategy

1. The 70% club has a dress code now: Three categories hitting above 70% meeting rates isn't a fluke - it's the new standard.
2. Volume players can be conversion players: Education just proved you can have your cake and eat it too.
3. Sales teams selling efficiently: When your sales software actually sells well (75.11% meeting rate), you might be onto something.
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Looking ahead

Week 3's story isn't just about numbers - it's about categories finding their groove:

• Real Estate's still making it look too easy
• Sales teams are practicing what they preach
• Education's proving you can scale without sacrificing quality

Want to see where you stand in the race to 70%? Drop me a line - my spreadsheets have stories that'll make your pivot tables jealous.
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Key Metrics at a Glance

• Total Demo Requests: 11,383 (keeping us busy)
• Qualified Meetings: 7,957 (they meant business)
• Booked Meetings: 4,947 (that's a lot of calendars)
• Overall Meeting Rate: 62.17%
• Highest Meeting Rate: Real Estate at 77.80% (of course)