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Everstage is a no-code commission automation platform that helps sales teams stay motivated with real-time visibility into their earnings. By eliminating the need for spreadsheets and outdated tools, Everstage empowers companies to build and manage dynamic compensation plans that drive the right sales behaviors and business outcomes.
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Everstage's demand generation team faced a straightforward problem: in their market, high-intent inbound traffic is limited, and they couldn't afford to waste a single opportunity. With inbound driving nearly 50% of their growth, any friction in the conversion process directly impacted revenue.
"We needed to scale a lot more than this moving forward, given that we were growing pretty quickly," explained Anirhudh.
Their current setup was causing roadblocks at the most critical moment—when prospects were trying to book demos:
Slow calendar loads: Nothing kills a hot lead's enthusiasm quite like watching a spinning wheel. While slow loads happen to the best of us sometimes, these delays were frequent enough to cause concern and prompted the team to seek a more reliable solution.
Routing complexities: What started as simple lead routing evolved into a complex matrix of regions, segments, and availability rules. Setting up these rules on the current tool had become a part-time job in itself.
Support MIA: As the Everstage team scaled, getting timely answers and configuration help became a challenge. And we all know, when your sales team needs something fixed yesterday, waiting on support feels like a ticking time bomb.
The growing price tag: Chili Piper's pricing structure meant that success (and growth) came with a tag attached. Each new sales rep added to the system pushed costs higher.
Everstage switched to RevenueHero after a timely recommendation from their RevOps leader. They immediately saw improvements across multiple areas. Here’s how they solved their biggest challenges.
A slow calendar load is one of the fastest ways to lose a deal (pun intended). With RevenueHero, prospects saw instant calendar availability, and booking a meeting became so quick, they probably forgot they even did it.
As Anirudh put it: "The moment I saw the demo, the loading time itself convinced me and the team to like 50 percent go with a switch."
Leads who engaged multiple times were often reassigned to different reps, causing confusion and inefficient follow-ups. RevenueHero's intelligent routing logic and campaign links embedded in nurture campaigns ensured returning leads always reconnected with their original rep—regardless of entry point.
This eliminated manual reassignments, improved accountability, and armed sales teams with complete context from past interactions. The result: more personalized follow-ups, accurate attribution tracking, and prospects who never had to repeat themselves to yet another new rep.
At Dreamforce, Everstage used RevenueHero to convert the typical event lead confusion into actual booked meetings. Their team created a custom QR code with event-specific routing that instantly matched booth visitors with attending reps while still maintaining existing relationships for returning prospects.
"We created a unique router just for the event, and we sort of integrated that with a giveaway page," Anirhudh explained. The result? Meaningful conversations happened while interest was highest, rather than becoming another name in a post-event follow-up spreadsheet.
Switching tools can be a pain, but for Everstage, moving to RevenueHero was refreshingly simple. The modular design—with dedicated sections for meeting templates, routing, and users—makes it easy for the team to get up and running fast.
New hires aren’t stuck in lengthy onboarding processes. Instead, they are productive within a day. "The meeting templates are a separate module, the router is a separate module, users are a separate module... it was very easy for me to onboard someone new into the org," explained Anirudh.
The intuitive setup means sales teams can self-manage their routing without constantly relying on RevOps. And when they do need help, RevenueHero’s support team is just minutes away.
Long story short, the system does what it promised, without the usual enterprise software drama.
For high-volume teams like Everstage, lead numbers and SQLs aren’t enough—you need to see how meetings are actually progressing. With RevenueHero’s HubSpot integration, every booked meeting, no-show, and cancellation was logged in real-time, giving the team a clear picture of what was happening week over week.
Instead of waiting to see if leads converted into SQLs, they could spot patterns early. If a specific campaign was bringing in leads that weren’t showing up for meetings, they could spot that it was a quality issue without waiting months.
Having this visibility meant they could quickly adjust campaigns, improve targeting, and ensure sales teams weren’t wasting time on bad-fit leads.
“ All the Revenue Hero properties that are important get synced automatically on HubSpot. We still monitor that today because it's like a very good indicator to see how many meetings were booked, how many didn't happen and all that. So I think that was a very good report that we set up on Hubspot.”
”After going with revenue hero, we had an 80 percent lead-to-meeting booked rate, like people who submitted a form, 80 percent of them also booked a demo. This number was somewhere around 60-65 percent before we made the switch.
This being improved is itself the biggest sign for us to know that, Hey, okay, we've seen ROI from the tool. I think it's going in the right direction.”
Need we say more?
Make sure that every part of the funnel, like starting from CTRs, landing pages, conversion rate, everything is optimized. And apart from leads also start looking at intent. Only 5 percent of your traffic converts, right? What are you going to do with the remaining 95%? Solve every stage of that funnel with the right tools and process that you can.
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