RevenueHero vs Calendly: What’s a better choice for your business?

Having more qualified meetings on your sales reps' calendars translates to more revenue down the line. 

You know that. We know that. 

‍Even Michael Scott knows that. 

And that’s probably what has got you evaluating RevenueHero vs Calendly - a solution to help convert more of your high-intent website visitors into pipeline. 

So without wasting any more time, let’s get right into it. 

Through this article we hope to give you a better understanding of how RevenueHero stacks up against Calendly, what are some of the key points to look out for, and hopefully help you figure out what's best for your people, pipeline, and pocket. 

Let’s begin. 

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What does RevenueHero do?

As an inbound revenue acceleration platform, RevenueHero helps businesses accelerate and improve the B2B buying experience. It enables marketing and sales teams to book more qualified meetings, connect high-intent website visitors to the right rep instantly, reduce the sales cycle, and drive more pipeline without hurting budgets. 

Here’s how RevenueHero accelerates your pipeline generation and helps #MakeBuyingSimple: 

• Lets prospects book meetings right on your website after every form-submit with our fast-loading scheduler. 
• Saves time on manually qualifying leads and assigning the right reps to your most valuable prospects via instant qualification. 
• Ensures qualified leads are connected to the sales rep best equipped to convert them through lead-to-account matching and routing.
• Granular reports give you actionable insights into buyer behavior, meeting outcomes, and conversion patterns.
• Improves buyer experience by enabling targeted messaging with personal meeting links and communications.
• Seamlessly integrates with your existing tech stack, be it CRM, Calendars, or Video Meeting tools, we’ve got you covered.

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What does Calendly do?

One of the earliest omnichannel scheduling platforms in the market, Calendly has the lion’s share in market presence and customer base. Its easy-to-use and affordable platform allows individuals to quickly and conveniently book meetings with each other. 

The main value prop that Calendly offers is that it caters to all teams across the organization, be it sales, marketing, RevOps, customer success, IT, or recruiting to ensure no team is working in silos. 

Beyond its primary meeting scheduler functionality, it also offers features such as routing leads, embedding meeting links, setting up custom workflows, and integrating with over 100 apps across multiple categories. But these advanced features can be unlocked only when you subscribe to higher-end plans. More on that later. 

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How does ReveneuHero stack up against Calendly?

Customers who have used both solutions found RevenueHero and Calendly equally easy to use. Although there were a few key areas in which they felt RevenueHero was better. It’s easier to set up, faster to implement, provides superior customer support has a clearer alignment in terms of feature updates and roadmaps, and overall meets their business needs better, 

But when it comes down to the crux of it all, how does RevenueHero stack up against Calendly? We’ve narrowed it down to 6 key factors: ROI, Routing Capabilities, Speed, Tech Stack Integrations, Customizability, and Implementation & Support.

Let’s dig a little deeper and show you how your GTM teams can level up their game by not limiting themselves to just a scheduler. But rather coupling their efforts with lead qualification, account matching, and routing to accelerate pipeline growth by 3x. 
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RevenueHero vs Calendly: ROI 

RevenueHero’s Pricing

RevenueHero’s pricing is designed to be in sync with the value provided to your sales teams in the form of booked meetings. You only get billed for the people who get meetings booked on their calendars.

There are 3 pricing plans that you can choose from at RevenueHero depending on what suits your business/team’s needs better:

Inbound Essentials: A plan that is perfect for small teams looking to boost their inbound conversions. This plan is priced at $25/user/month and comes with a fixed platform fee of $79/month.

Inbound Enterprise: The preferred plan for larger teams and enterprises that are looking to accelerate revenue growth. This plan is priced at $35/user/month and comes with an additional $79/month platform fee, which does not change based on the number of users or leads submitted.

Outbound Essentials: If outbound meetings are going to be your primary use case, this plan would be perfect for your team. SDR-to-AE meeting handoff, 1-click magic links to route meetings, personal meeting links, and much more for $20/user/month and no platform fee.

With a fixed platform fee, you don’t have to worry about getting charged more as you scale.

You know what? We encourage you to check out our pricing plans in detail and give our pricing calculator a spin to see how much you’ll have to pay monthly based on the size of your sales team. 

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Calendly’s Pricing

On the other side of the table, Calendly is renowned for being affordable to the extent of having a free plan. But what’s worth noting here is the capabilities that you can actually use if you get on their basic plan. Far too many features are gated behind its most premium plan, and this includes aspects like priority support which can dampen the experience of customers on any other plan.
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While Calendly offers a free 14-day trial, if you are looking to upgrade to the Enterprise plan and make use of the features it offers, you should probably know that it comes at a cost. We’ve heard that you are required to pay for everyone in your entire organization and can’t implement it for just your revenue teams.

Let’s simplify that for you. Assume, 40 people across your GTM teams are going to be the ones using Calendly. But only 20 of them need the license because they’ll be the ones taking meetings. In this case, you can’t buy the license under the Enterprise plan for just 20 of them. You’ll be required to pay for 40 licenses as all 40 people are added to the company account.  

Here’s a look at Calendly’s pricing and the 5 different plan it offers. 

For monthly subscriptions: 

1. Basic: Can be used free of cost 
2. Essentials: Starts at $10 per seat/month
3. Professional: Starts at $15 per seat/month
4. Teams: Starts at $20 per seat/month
5. Enterprise: Custom plan for which you’ll have to get in touch with their sales team 
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You might want to rethink how affordable Calendly actually is. 

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RevenueHero vs Calendly: Routing capabilities 

‍What happens to a lead once they hit that ‘book a demo’ button on your website?
How do you check if the lead is actually qualified? 
And how do you decide which rep does it get assigned to? 

These are the most basic capabilities an inbound conversion tool is supposed to help you with. And without them, it becomes just another calendar tool. 
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RevenueHero’s Routing Capabilities

When it comes to lead routing and account matching, it is a crucial step to ensure qualified leads meet the right executives from the get-go. And that’s precisely what you get with RevenueHero. Cut short your sales cycle and ensure your buyers get on the fast lane to talk to your reps. 

Let’s take a look at the various smart distribution features that RevenueHero offers: 

Instant Qualification
With RevenueHero’s instant qualification capability, you get to drive more demos by qualifying and engaging leads instantly after they hit 'submit'. In a matter of seconds. You can prioritize buyers with the most potential as it helps you analyze your form-fills faster and categorize your leads more efficiently. The bottom line being it helps you increase booked meetings but with the same budget.

Lead-to-account matching
‍With our smart distribution logic, you’ll be able to automatically match every lead to the right sales rep who is best equipped to convert them. This means matching prospects to account owners based on similar prospects, companies, or any other custom properties you may have. It’s your key to fast-track sales cycles for your target accounts and your ABM list.
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Lead routing
‍Plus you can set your distribution logic to round-robin leads based on territory, ownership, or any other custom logic based on your sales process. It also lets you take into account custom attributes like company, location, or any enriched data to ensure all leads are directed to the right teams, every single time. And lastly, you can manage your team’s workload efficiently by easily adding, removing, or balancing meeting weightage for each rep.

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Personalized communication 
‍Nudge buyers to the next meeting with a booking experience that stands out. And by this, we mean so much more than sharing just a personal meeting link. 

With RevenueHero’s personalized communication, you can create a unique experience tailor-made for every prospect at every touch point. For every meeting. Every time. This includes generating and sending personal meeting links with targeted messaging and including embedded recaps, inline collateral, and customized content in your booking pages. Your link can be customized to your brand’s style and also carry value through the collateral you choose to share. 

Cause if you haven’t heard generic calendar invites and boring email reminders are a thing of the past.

Calendly’s Routing Capabilities

Routing leads on Calendly is a relatively new feature that comes with its own set of challenges. 

Routing forms
Only customers on the Teams and Enterprise plan can route using HubSpot forms. And if you’re on the Professional plan and above, you can route leads using Calendly’s native forms.
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Lead routing based on ownership
The next tricky bit here is routing leads via ownership. If you want to look up your CRM for existing leads in order to show their account owners’ calendars, there are 2 roadblocks in your way.

One, you need to have Salesforce CRM to do this. For HubSpot CRM users, this functionality is out of the question.

Two, you need to upgrade to the Enterprise plan to be able to do so. You know what that means - getting an enterprise license for your entire organization, irrespective of how many people are actually going to use it. 

We’ve also heard a couple of other issues with Calendly’s routing that you might want to keep in mind.
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Lead distribution via round-robin
Strict round-robin is impossible on Calendly since it works on showing the entire team's calendar and not bringing a person's calendar in rotation. 

Redistributing leads
When a prospect submits a form but does not book a meeting in Calendly, you can’t redistribute the lead. And not just that. Suppose a lead books a demo and then decides to reschedule, the lead will go back to round-robin distribution. 

Now imagine if you are a sales rep and you get a lead assigned to you. You spent so much time prepping for the demo and doing your research on the lead. Due to whatever unforeseen circumstances they want to reschedule to another day. Wouldn’t you be beyond frustrated if that lead got assigned to someone else at this point? 
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RevenueHero vs Calendly: Integrations 

Have you ever found a solution your team needs, only to realize that it doesn’t connect with your existing tools in the pricing plan you wanted?

Integrations in RevenueHero

Keeping that in mind, we built RevenueHero to seamlessly integrate with your existing tech stack and power a no-change setup experience for your team.

It works out of the box with your CRM of choice, be it Hubspot or Salesforce, your marketing automation product, from Marketo and Pardot to Hubspot, your custom form implementations, and even your form enrichment tools such as Zoominfo and Clearbit.
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Integrations in Calendly

Calendly has a whooping 107 apps it integrates with, of which 29 are Sales & CRM. But we should tell you that it comes with major pricing restrictions. Only Professional, Teams, and Enterprise customers can integrate it with their HubSpot CRM, while Teams and Enterprise customers can integrate with Salesforce CRM as well.

This brings us back to our point - most features you’d want, require you to buy their higher-end plans. 
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RevenueHero vs Calendly: Attribution

It’s said that you never realize the value of something until it's gone. 

Attribution is the holy grail for marketers. It provides insights into which marketing channels are most effective at driving conversions and ROI for your business. Without this, it’d be a game of headless chickens running around.
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RevenueHero’s Booking Widget

This is precisely why when we designed RevenueHero we ensured that our booking widget stays within your domain. It enables your marketing team to keep track of every single touchpoint and never lose out any data when it comes to the customer’s buying journey. 

The added bonus here is that RevenueHero’s booking widget is optimized to always load in under 1 second to ensure interested prospects never drop off after a form fill. When there’s so much effort, hard work, and resources that go toward developing buyer awareness and interest, why let it go down the drain due to a slow-loading widget? 

With RevenueHero you get to stay fast and fierce in your revenue acceleration journey. 

Calendly’s Booking Widget 

There are 2 ways that Calendly lets you set up its booking widget. One you can embed it directly on your website. Or two it opens up a scheduler in a new page with a Calendly domain. Let’s look at the obvious challenges here. 

When Calendly takes visitors to a different page/instance to book meetings, it causes marketing attribution to get missed a majority of the time. Tracking campaign performance, gaining insight into how channels are performing, and what is actually driving business is impossible in this case. Without this data, how can you decide how much to invest back into which channels? 

And if you choose to have it embedded directly into your website, you’ll require a ton of developer assistance and time to do so. Adding parameters and other metrics to track attribution is also quite challenging and cannot be done without coding. 

Based on what we’ve heard from customers who have switched, Calendly’s booking page tends to be slow and at times unresponsive. From the sales team’s perspective, there have also been many instances of the calendar sync and availability times not working properly. 
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RevenueHero vs Calendly: Implementation & Support

Implementing RevenueHero

For us at RevenueHero, we want to #MakeBuyingSimple for our customers at every stage of their buying journey. This also includes implementing and setting it up, as well as customer support. 

We’ve ensured that implementing RevenueHero is easy, fast, and seamless. We’ll have all hands on deck to get it up and running for your team in less than a couple of days. 

Truth be told, we built our product to be self-serve without developer dependency 99% of the time. But you can be assured that you don’t have to wait for hours, nay days, on end for our support team to get back to you in case you need our help with anything. Regardless of which pricing plan you have opted for, our team is just a Slack message away, at all times.

‍Implementing Calendly

While implementing Calendly is fairly simple in the basic plans, only customers in the Enterprise plan get access to expedited onboarding and implementation. When it comes to fast and dedicated customer support, Calendly offers it only to their Enterprise plan customers. This includes but is not limited to having a Calendly account partner, onboarding and implementation assistance, adoption guidance, and security & legal reviews. Now just imagine paying so much for a solution but not having access to good customer support. It can definitely end up costing you more indirectly.
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RevenueHero vs Calendly: Customization

Your business gets only one chance at creating a great first impression. 

And one of the first points of contact for your potential customers is the demo booking experience on your website.

When everything you do and put out is carefully crafted and tailor-made to suit your brand's visual style guide, why should this be any different?

Customization in RevenueHero

RevenueHero is built with a DIY approach to ensure that you are able to set up and customize the product according to your brand style and guidelines. Everything from the interface and brand colors to the greeting text on your widget and the thank you page redirection can be customized easily in a few clicks. No code is needed. Nor is a developer’s help. 

The customer-facing booking widget by RevenueHero is customizable to the tee and ensures that customers get an experience as close to your website’s experience. 

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Customization in Calendly

Calendly is said to be very flexible when it comes to customizing its scheduling pages. But it's recommended you read the fine print here. First up, customization is possible only if you have opted for the Professional, Teams, or Enterprise plan. And secondly, you can only customize your team name, team page link, welcome message, team avatar, and time zone. The level of customization possible needs to be kept in mind as you cannot tweak the page to reflect your brand’s design, style, or experience. 
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Hear what our customers have to say 

Choosing a new revenue acceleration solution is a big decision and getting insights from your peers who are already using our solution can provide an extra source of validity and trust. Highly productive teams at Ultimate, Rocketlane, Northbeam, Sprinto,  Spendflo, Trovatrip, Fusion Auth, and more love RevenueHero and the impact it has on their people, pipeline, and pockets. 

GTM Buddy, a modern sales enablement platform, achieved a 35% increase in total qualified meetings booked in a quarter after implementing RevenueHero. And the interactive video CX platform Hippo Video reduced their inbound lead response time by 50% after switching to our solution. We are here to help growing teams get more agile and efficient. 

Still unsure? 

Currently, on G2, both RevenueHero and Calendly have a rating of 4.7 stars. Whereas we feel it's only fair to let you know that our customers found RevenueHero to be most implementable with the fastest time to do so, easiest to do business, easiest to set up, and provide best support. And this is across all solutions that offer instant scheduling and lead-to-account matching and routing capabilities.

Hear it straight from our customers.

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The final verdict 

Now that you’ve read both sides of this story, we hope you have all the facts in hand to make your decision.
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But if you ask us, you should go for Calendly if:

• You are an individual or small team who relies on a simple meeting booking link
• You don’t have a requirement to qualify your leads before they are assigned to sales reps
• You don’t need a round-robin distribution or custom logic to route your leads to sales reps
• You want an affordable solution with the most basic booking capabilities
• You are not worried about tracking which marketing campaigns drive sales meetings for you
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And RevenueHero is your answer if you’re looking to:

• Double the number of qualified meetings booked and boost your conversion rate,
• Get the speed and efficiency you always wanted in your buying experience,
• Give every qualified prospect the VIP experience they deserve, and
• Instantly qualify prospects and connect them to the right sales rep and close more deals faster,

We’d love to jump on a call and show you what we can do and how we do it. Hit us up to experience RevenueHero for yourself and get a detailed walkthrough from our team.