Can I route that?

(Spoiler: Yes, you can! 🎉)

Revenue Teams often assume automating their meeting scheduling is impossible because of one or many of:

  • Complex routing logic that changes by region/segment
  • Multi-step qualification requirements
  • Unique business rules that don't fit standard tools
  • The need to coordinate across teams

The result? Majority of B2B SaaS companies (63% out of 1000 companies surveyed, to be exact) still rely on manual follow ups for demo requests, resulting in on of the the highest intent path to pipeline being ignored. This guide draws insights from companies like Freshworks, Planet DDS, Nooks, Paystone and more and is designed to help you answer all your questions around ‘Can I automate that demo request?'

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