Route meetings based on custom objects

Stop losing leads to restricted routing setups. Match and assign meetings based on any custom object in your CRM.

H🧐w can I do that?

Why should I do it?

How have others done this?

Enterprise Software
  1. A customer books through their partner portal
  2. They enter their Partner ID in the form
  3. RevenueHero matches against the Partner_Program object 
  4. Meeting routes to assigned Channel Manager
Healthcare Software
  1. Practice manager requests implementation meeting
  2. They enter Practice Group ID
  3. RevenueHero matches against Healthcare_Group object
  4. Routes to designated Implementation Specialist
Real Estate
  1. Investor requests property viewing
  2. They enter Property ID from listing
  3. RevenueHero matches against Property_Listings object
  4. Routes to listing agent for that property
Financial Services
  1. Merchant requests payment consultation
  2. They enter Merchant ID
  3. RevenueHero matches against Merchant_Account object
  4. Routes to designated Payment Specialist

Implementation Templates

We understand how daunting a blank page can be, so we’ve created templates that might be relevant to your industry for inspiration.
Partner Program Management

Custom Object: Partner_Program__c 

Key Fields:

  • Partner_ID__c
  • Channel_Manager__c
  • Partner_Tier__c
  • Territory__c
  • Industry_Focus__c

Required Context:

  • Partner ID
  • Meeting Purpose
  • Topics to Discuss

Routing Rules:

Rule 1:

  • Criteria: Partner_Tier__c = 'Strategic' AND Territory__c = 'EMEA'
  • Assignment: EMEA_Strategic_Manager

Rule 2:

  • Criteria: Partner_Tier__c = 'Strategic'
  • Assignment: Strategic_Partner_Manager

Rule 3:

  • Criteria: Industry_Focus__c = 'Healthcare' AND Territory__c = 'NA'
  • Assignment: Healthcare_Partner_Manager

Rule 4:

  • Criteria: Partner_Tier__c = 'Standard'
  • Assignment: Regional_Partner_Manager
No Match: Lead is disqualified

Custom Object: Healthcare_Group__c

Key Fields:

  • Practice_ID__c
  • Implementation_Manager__c
  • Practice_Type__c
  • Location_Count__c
  • EMR_System__c

Required Context:

  • Partner ID
  • Meeting Purpose
  • Topics to Discuss

Routing Rules:

Rule 1:

  •  Criteria: Practice_Type__c = 'DSO' AND Location_Count__c > 10
  •  Assignment: Enterprise_Implementation_Manager

Rule 2:

  • Criteria: EMR_System__c = 'Legacy' AND Practice_Type__c = 'Multi-Location'
  • Assignment: Migration_Specialist

Rule 3:

  • Criteria: Practice_Type__c = 'Specialty' AND Location_Count__c > 3
  • Assignment: Specialty_Practice_Consultant

Rule 4:

  • Criteria: Practice_Type__c = 'Private'
  • Assignment: Implementation_Specialist
No Match: Lead is disqualified
  • Use lookup fields on custom objects to maintain clean ownership chains
  • Create validation rules to ensure required routing fields are populated
  • Set up default ownership for edge cases
  • Monitor match rates to optimize routing rules

Want to see more use cases?

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