Remember last week when we thought some categories were busy? That was cute. Week 2 just walked in and chose violence - we're talking 11,442 meetings requested (up 42% from week 1) and some categories posting triple-digit growth.
The "back to school" energy is real
Education & E-Learning software just had their "first day of school" moment:
- 1,580 inbound sessions (up 147% from week 1)
- 715 meetings booked (a whopping 216% increase)
- 72.74% conversion rate for qualified sessions
Looks like someone's been doing their homework over the break. When your qualified sessions are converting at 72.74%, you're not just showing up - you're showing up prepared.
Real Estate & Property Management: Still the efficiency champions
While others are posting dramatic growth numbers, Real Estate & Property Management is out here casually maintaining their ridiculous efficiency:
- 97.43% qualification rate (544 sessions → 530 qualified)
- 77.74% conversion to meetings
- Steady as they go with 412 meetings booked
They're not growing as fast as others (just 2% up from week 1), but when you're converting at these rates, who needs more volume?
The "everyone's back" effect is real
Look at these comeback stories:
- Sales Software: 218% more meetings (89 → 283)
- Legal and Compliance: 235% more meetings (17 → 57)
- Travel and Hospitality: 212% more meetings (33 → 103)
Even Developer Tools, traditionally slower in January, is up 31% in meetings booked.
Manufacturing: The quality over quantity champion
Here's a plot twist - Manufacturing saw a 70% drop in sessions (274 → 82) but:
- 100% qualification rate (every single session qualified)
- 75.61% conversion to meetings
- Only dropped 2% in actual meetings booked (63 → 62)
That's what happens when every single lead is exactly who you're looking for.
What does this mean for your Q1?
- The January lull lasted exactly one week: If you're still easing in, you're already behind. Overall meetings are up 52% (3,269 → 4,958).
- Quality still beats quantity: Manufacturing and Real Estate are proving that high qualification rates beat raw volume every time.
- Education is having a moment: With 715 meetings booked and a 72.74% conversion rate, they're showing what happens when timing meets preparation.
- The efficiency game has new players: Travel & Hospitality quietly joined the high-conversion club with a 76.30% booking rate for qualified sessions.
Looking ahead
Week 2's data is telling us something loud and clear - 2025's pipeline isn't waiting for anyone to finish their new year planning. The categories winning right now are the ones who had their qualification and routing dialed in before the wave hit.
Want to see how your category's conversion rates stack up against these numbers? Drop me a line - I've got pivot tables that'll make your spreadsheet envious.
Key Metrics at a Glance
- Total Inbound Sessions: 11,442 (↑42%)
- Total Meetings Booked: 4,958 (↑52%)
- Highest Qualification Rate: Manufacturing (100%)
- Highest Volume Growth: Education (216% more meetings)
- Most Efficient Pipeline: Real Estate (77.74% conversion)
