See Why Seamless switched to Revenuehero to automate meeting scheduling

It’d be remiss for us to not start this customer story with Jonathan’s zinger of a description of the marketing org:

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We’re all brand, we’re all demand and everyday is about getting in front of new audiences, serving our customers and making the most out of our relationships

With a marketing team of 17 people responsible for revenue outcomes, they've built a sophisticated GTM engine that drives consistent growth. Seamless, by the nature of the product and the many different use cases that it enables has a sales team that takes a consultative approach to work with their customers to understand their challenges and opportunities to prescribe the right package at the right time at the right price for them. 

As a result, demo requests, new user registrations and optimisation of the process down the funnel has significant impact on revenue. 
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Before RevenueHero:

The demo scheduling process was a work in progress: "At the very beginning, we would just simply hand off meetings, right? Kind of like those sales movies calling out RECO and then somebody picks up the phone."

From there to 1:1 calendaring to sophisticated calendaring systems that everyone has heard of, Seamless has tried it all, and were faced with:

• Calendar links breaking frequently, which is a major hurdle when you have 600-700 daily user registrations
• System downtime directly impacting hundreds of daily demos
• Complex Salesforce setup requiring constant maintenance
• Workflows breaking when team members left
• Limited flexibility in meeting distribution
• Higher operational and admin seat costs
• Weeks of additional implementation time with their current vendor

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The Challenge: When Minutes Equal Money

For a company handling 600-700 daily user registrations and hundreds of demos, every system failure means lost revenue. 

As Jonathan Pogact, VP of Marketing at Seamless.ai puts it:

"Even if you're down for five minutes in our world... it's leaving money on the table. The calendar links would go down often. If one person left the organization, it might break an entire workflow."

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After RevenueHero:

• 10% increase in booking rates
• Near-instant calendar load times
• Zero system downtime
• Implementation completed in 1-2 weeks
• Support response times under 15 minutes
• Significant cost savings versus alternatives
• Flexible distribution for complex sales teams
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How the evaluation started

After hearing about RevenueHero frequently on Linkedin and seeing a lot of organizations make the switch in the market that was pretty much dominated by a single player in the space, an evaluation ended up in making the switch to RevenueHero due to:

• RevenueHero’s tech being more aligned with Seamless’s GTM and tech stack
• Service during and after implementation
• Continuous product innovation

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Why It Worked: Meeting Enterprise-Scale Needs

1. Speed and Reliability

When prospects or customers want to talk to your sales team, they’re not going to wait while watching the calendar populate waiting on a loader to finish. This was the experience with their previous vendor. RevenueHero’s speed and reliability of the scheduling experience was one of the major reasons, apart from:

• Instant calendar loading critical for high volume
• System stability at enterprise scale
• Consistent performance with complex routing

2. Flexible Distribution Logic with Relay links 

Seamless’s SDR team structure, that is split by use cases, regions, functions, and several other complexities required a solution that allowed them to route meetings to the right AEs every single time.

RevenueHero’s Relays met that need at scale, and enabled them to get the right meetings to the right people at the right time, every single time. 
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3. Enterprise CRM Integration‍

For a sales org that is as large and as sophisticated as Seamless, the CRM setup tends to be pretty complicated. After working with existing vendors whose limitations meant changing their CRM setup to accommodate the product they were using, RevenueHero’s flexible and adaptable integration provided them with a system that:

• Works with custom Salesforce configurations
• Didn’t require lead object based workarounds
• Offered reliable data synchronization

4. Partnership Approach

Having witnessed the platform go through advancements throughout their time, some even based on their direct feedback, Seamless saw a partner that provided:

• Continuous platform improvements based on feedback
• Real-time support and problem-solving
• A good Understanding of complex enterprise needs

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What are the different ways in which Seamless uses RevenueHero?

Apart from automating the scheduling process for prospects on the website, Seamless leverages RevenueHero in a variety of ways across sales and marketing.
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In-App Demo Booking

As Jonathan explains:

When somebody is in Seamless AI, we're a freemium subscription based platform. We already have their name and their email address and their phone number. So why make them fill that out again?

With RevenueHero’s in-app scheduling capability, logged in users get a fast, easy and “seamless” experience when they want to have a conversation with the sales team. All they have to do is click the button and they can select a time.  

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Getting to know what’s happening in the day to day of the funnel

• Visibility into booking sources
• Real-time tracking of demo conversion
• Quick identification of drop-offs when someone submits the form, but ends up not booking a meeting

Meetings that haven't been booked are a huge opportunity for the sales team to quickly take action and RevenueHero’s slack notifications enable the SDR teams to quickly act on them. 
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Team Communication

• Slack notifications for booking activities
• Real-time visibility into who's booking from where
• Quick access to prospect firmographics for better discovery

Sales Operations

• Fair meeting distribution across teams
• Automated redistribution for no-shows
• Ability to see upcoming pipeline without checking CRM
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The Bottom Line

At Seamless.ai's scale, where they handle hundreds of demos daily, incremental improvements compound into significant revenue impact. As Jonathan notes:

When you get to a certain size of an organization, you no longer get the big, big wins... you're dealing in incrementality. And it's been a really nice improvement for us because anytime we can get a percentage point, a few percentage points higher on book meetings, held meetings... it makes a massive difference to the business.

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‍RevenueHero Features Mentioned in This Story

Scheduling & Distribution

• One-click calendar access
• Complex routing rules support
• No-show handling
• Custom Salesforce integration

Communication Features

• Slack integrations
• Booking notifications
• Calendar management

Team Management

• Multiple workflow support
• Form-based routing
• Meeting redistribution
• Fair distribution logic

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A Note for Fellow Marketing Leaders

Jonathan shares some refreshingly practical advice for marketing leaders looking to make a real impact:
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Build Your Revenue Super Team

• Meet weekly with your SDR team to get feedback on lead quality
• Partner closely with SDRs, AEs, CRO, VP of Sales, and CFO
• Don't operate in isolation - marketers who work on an island typically don't last

Focus on Speed to Lead

At Seamless.ai, follow-up happens in minutes, not hours or days. This requires:

• Tight alignment between marketing and sales
• Systems that enable immediate response
• Clear ownership and accountability