From Acuity to intelligent routing: How PushPress improved lead conversion and reduced no-shows

The Challenge: Scaling a high velocity freemium sales motion

For a company with a freemium model where anyone can sign up, proper qualification and routing became crucial. The team was spending valuable time manually checking if bookers were existing customers and had no way to see who abandoned the booking process. This meant SDRs were often flying blind, unable to follow up on potential opportunities, and sales reps were spending time on unqualified demos.

The amount of time on manual tasks were piling up in the form of:

• Checking HubSpot to verify customer status
• Routing between new logo and add-on teams manually
• No visibility into abandoned bookings resulting in lost opportunities
• No qualification process in place, and time wasted on junk meetings

As John Batdorf, VP of Sales at PushPress puts it:

Acuity doesn't really, it works okay for just booking just a regular demo, but there was no qualifications, there was no routing. And as our team has gotten more sophisticated, we felt the need to be able to route lead, first qualify leads.

The Evaluation: Finding the Right Fit

When PushPress began evaluating scheduling solutions, they documented their requirements and explored several options including Chili Piper and Lead Monk through the HubSpot marketplace. While cost efficiency was one consideration - wanting to preserve budget for a diverse tech stack - what ultimately drove their decision was RevenueHero's combination of features and support approach.

The Chrome extension for quick booking links, HubSpot integration for in-platform scheduling, and magic slots functionality particularly stood out. As John notes:

Some of the features that really stood out was the chrome extension, like the ability just to click on that have quick links to be able to relay calls or grab links. I use it every day... And the other thing that my SDRs really love is the integration inside of HubSpot to book meetings, the integration inside of Gmail to book meetings and, the ability to use magic slots.

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The ability to work directly with the team was equally important. "I also like working with smaller startups, being able to talk directly with founders and have a private Slack channel and provide feedback has been awesome," John explains. "The team were just amazing. Like they were able to answer questions, solve problems, provide solutions, and we're open to feedback. So, it made the decision really easy."

The implementation experience validated their choice. In contrast to longer deployment timelines with alternatives, RevenueHero's team provided hands-on support to get them live quickly. The ability to directly influence the product's evolution through their dedicated Slack channel, combined with the platform's strong HubSpot integration and robust feature set, made it clear they'd found the right partner for their growth.

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Outcomes after implementing RevenueHero

The transformation was immediate and measurable. PushPress saw a significant lift in their lead conversion rates, driven primarily by faster response times and a more streamlined booking experience. The automated reminder system dramatically reduced their no-show rates, while the qualification process ensured sales reps were spending time with the right prospects.

The impact went beyond just metrics. Their SDR team gained visibility into previously hidden opportunities - like prospects who started but didn't complete bookings. The integration with HubSpot meant instant routing to the right teams, whether it was new logo sales or add-on opportunities for existing customers.

Most importantly, they achieved this without adding complexity. As John describes it, what used to be a manual, multi-step process turned into an intelligent system that:

• Routes qualified leads instantly
• Provides real-time visibility into booking attempts
• Maintains high-touch experience through automated reminders
• Connects prospects with the right team every time

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Why It Worked: Routing that works for a freemium model 

Their solution needed to match PushPress's unique sales motion. Key capabilities that made the difference:

Smart Qualification and Routing

Their RevenueHero setup now instantly qualifies prospects and directs them to the right team, with SDRs stepping in for borderline cases that need extra qualification.

Quick-Access Scheduling That Actually Works

The Chrome extension and magic slots functionality have become daily drivers for PushPress's sales motion. As John explains:

The chrome extension, like the ability just to click on that have quick links to be able to relay calls or grab links. I use it every day to grab a link for people to book a call with me.

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But it's the magic slots feature that's transformed how their SDRs handle scheduling. Instead of sending generic calendar links that overwhelm prospects with options, SDRs now send targeted time slots that drive faster responses.

The other thing that my SDRs really love is the integration inside of HubSpot to book meetings, the integration inside of Gmail to book meetings and, the ability to use magic slots. Magic slots take the guesswork out... sometimes when you just post a link, as an SDR in an email people, because you're giving them so many options, they don't choose. But when you specifically pick days and times for them and just drop those magic slots inside of the body of the email, the speed in which the lead actually books a call is phenomenal.

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Rather than offering a sea of calendar availability that can lead to decision paralysis, magic slots lets SDRs handpick optimal meeting times. This targeted approach has dramatically improved their speed-to-meeting-booked metrics.

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Real-Time Visibility

The Slack integration has transformed their workflow. As John notes:

The nice thing is the Slack integration. So seeing those meetings completed and then being able to, if you forgot to market as a no show, being able to do that right from Slack without even having to leave Slack.

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‍The Nuances that matter

With RevenueHero’s matching setup, prospects, freemium users and customers are automatically routed to the add-on sales team, preserving relationships and ensuring a consistent experience with zero manual effort required from the sales team. 

They've also gained visibility into previously hidden opportunities. John explains:

What I call empty shopping cart... people that start to fill out the form but don't book, the SDRs can follow up with them. Previously we had no information on them.

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‍The Bottom Line

For PushPress, the shift from basic scheduling to intelligent routing hasn't just improved metrics - it's transformed how their freemium model connects with sales. They've created a system that qualifies, routes, and books meetings efficiently while maintaining their commitment to serving gym owners.
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RevenueHero Features Making the Difference

The platform's key features align perfectly with PushPress's workflow needs:

For the Sales Team

• Qualification-based routing
• Magic slots for higher conversion
• Quick-access Chrome extension

For Operations

• Slack-based notifications
• Meeting outcome tracking
• Abandoned cart workflow equivalent for prospects who don’t book a meeting
• Instant no-show updates right from within Slack