Best 21 Sales Enablement Tools in 2022 [Guide to Choose the Best]

Sayani
Sayani
Sales

9 Min Read

Without effective sales enablement, high revenue can be a far-fetched dream for businesses. 

Every sales person-to-prospect conversation makes them go through the sales pipeline, followed by a pitch, perfect customer experience responsibility, relevant insights sharing, sales analytics and reporting, data updating, and much more. 

It is critical to ensure that these key sales activities are effectively and efficiently executed to seal more deals. This is where sales enablement tools play a significant role. 

Sales enablement tools do everything that drives sales reps to win over more customers and convert more leads. This blog shares the top 21 sales enablement tools for 2022.

Read on and find out which ones you need for your business growth!

What Does Sales Enablement Mean? 

Sales enablement covers everything that is done to generate leads, manage leads, assign them to sales reps, and help sales reps to convert them into customers. 

In short, sales enablement refers to the set of tools, platforms, and software solutions that helps sales teams in some way or the other to sell more. 

It also encompasses all the processes that marketers undertake to help the sales reps interact efficiently with leads and close more sales. 

Sales Enablement Tool Types

Sales enablement covers a vast area. Hence, there are several types of sales enablement tools that you can invest in. 

Below, we have detailed a few types of sales enablement tools. Take a look and consider the ones that best suit your business requirements.

Sales content management

Today’s smart consumers want great and relevant content. They prefer to get insights into the company and its products/services before making a contact. 

Research says that 71% of B2B buyers consume blog content before making a purchase decision. Similarly, the sales reps within an organization also require relevant content that can put them in a better position to sell. Hence, you need sales content management tools to ensure organizing and promoting the right content. 

This type of sales enablement tool helps sales reps to leverage content effectively, determining which content works best. They can also track how the leads and customer engagement with the content. 

Sales intelligence

Buyers always love a personal touch. They expect sales reps to share product/service information that is tailored to solve their business challenges. So, if sales reps personalize their outreach, the likelihood of conversion goes up. 

Sales intelligence tools enable sales reps to find out contextual insights about the prospect’s business. 

These types of sales enablement software make it easy for sales reps to conduct customized searches. They can identify potential buyers and engage them using information like their company size, job title, location, buying pattern, purchase history, etc. 

Sales engagement

Organizations today want sales reps to use the most effective outreach strategies while interacting with leads. Perhaps, businesses also look for ways to scale the high-quality customer engagement. 

But considering the most time-consuming tasks of sales reps, focusing on conversion rates is a challenge. 

Sales productivity has lost its way among the routine tasks that sales reps invest their time in. According to HubSpot, sales reps spend only one-third of their day interacting with prospects. They spend;

− 21% of their day drafting emails, 

− 17% entering data, 

− another 17% researching leads and prospecting, 

− 12% attending in-house meetings, and 

− another 12% scheduling calls. 

This is where organizations need sales engagement tools. These solutions measure, manage and optimize the way sales reps interact with buyers. 

The sales engagement tools scale and streamline the ways reps use to communicate with the leads – emails, calls, social media, etc. They also provide actionable insights that indicate which outreach tactics are the most effective ones. 

This type of sales enablement tool saves a lot of time and effort for the sales reps. Thus they can spend time converting more leads than finding out which outreach works best.

Customer Relationship Management (CRM)

CRM is a type of sales enablement tool that every company invests in. Sales teams need this single source of accurate buyer information to make more successful sales. 

Similarly, even the marketers and customer service people require tons of business data like account ownership, buyer contact, etc. So, without organizing such high-volume data, it is impossible to get the right info at the right time. As a result, you can miss out on sales opportunities. 

The CRM tools help in managing company-client relationships and conversations. They can provide sales teams and marketers key customer info, sales performance results via dashboards and custom reports, etc. 

With such reports and data, marketers can plan and execute better campaigns and sales reps can be more prepared for their interactions. 

Hence, 65% of sales professionals use CRM tools and 42.5% of companies consider CRM to be the anchor for all sales enablement platforms.

KPIs to Consider before Choosing a Sales Enablement Tool

Sales enablement KPIs can vary from one company to another considering specifics. But here are a few general ones that every company must consider. 

  • Sales data. It measures the total sales brought in by the sales team – whether or not the sales target has been achieved and the number of deals closed by each sales rep. 
  • Conversion. The most important sales enablement KPI. Conversion rate tells how effective the sales reps are in converting the leads to customers. 
  • Average purchase value. It measures the amount of revenue brought in by the average closed sales within a specific period.
  • Sales cycle length. It is the time between a lead converting to a customer by closing a deal successfully. Identifying the average length helps in improving and making sales faster. 

Top 21 Sales Enablement Tools in 2022

There are so many unique tools out there that it becomes difficult to give sales enablement tools examples. However, we have done our research and compiled a list of the best 21 sales enablement tools that companies must consider.

1. DealHub

DealHub is a sales engagement and CPQ (Configure, Price, Quote) software. It helps businesses to deliver a personalized buying experience to customers at every stage of the sales and prospecting funnel. 

The solution helps sales reps and customers to interact, engage, and collaborate online through the platform. They can work together on dynamic, customized, and relevant content while accessing real-time insights on customer engagement and dispositions. 

Moreover, the solution also helps the sales reps to configure quotes and proposals faster with lesser errors. Overall, the platform helps in reducing the sales cycle and increasing revenue. 

Key features

  • Document creation and customization
  • Product catalog
  • Configuration rules and pricing
  • Discounting
  • Pricing flexibility
  • Grouping and quote document generation

2. Salesforce

Salesforce is one of the best sales enablement tools you can invest in. The platform offers a comprehensive CRM system with several sales enablement integrations. 

If you consider sales performance analytics as a core part of your sales enablement strategy, Salesforce is an ideal software for you.  

Salesforce sales enablement tool help in reducing training and onboarding costs, assigns and recommends relevant content to sales teams, reduces revenue time with real-time workflow updates, notify reps about industry updates. 

Key features

  • Reporting & analytics
  • Feedback 
  • Sales learning materials customization
  • Leaderboard and scoreboard
  • Alerts on industry updates
  • Product knowledge with personalized content

3. HubSpot Sales Hub

HubSpot Sales Hub is an easy-to-use sales CRM platform. The software includes sales enablement tools, CPQ functionality, and robust sales performance analytics that can help grow sales teams.

With HubSpot sales reps can get richer insights, warmer leads, and streamlined sales enablement materials that can help the resp to perform more efficiently. 

Key features

  • Sales force automation (activity management, account & contact management, pipeline management, etc.)
  • Marketing automation (email marketing, lead management, campaign management, marketing ROI analytics)
  • Customer support
  • Dashboards, reporting, forecasts
  • Social collaboration features

4. RevenueHero

A sales enablement and acceleration platform, RevenueHero ensures assigning the right leads to the right sales reps. 

The solution can help sales reps to spend less time scheduling meetings and more on closing the deals. They can easily qualify, route, and schedule leads from any web form, thus, ensuring more effective and qualified lead meetings. 

Key features

  • CRM integrations with all marketing stack tools
  • Instant scheduling of webform leads
  • Real-time routing of the right leads to the right sales reps
  • Easy set-up of lead qualification workflow

5. Ambition

To build a smart sales team, Ambition is the ideal sales enablement platform. A leading coaching and gamification solution that provides sales managers with the relevant tools to train sales reps. 

Regardless of the sales managers’ locations, the solution can be used to coach teams, motivate performance, and help them reach their goals in real-time. 

The software also integrates with CRM tools, and sales stacks, making it easy to read data and gain actionable insights. 

Key features

  • Sales reps’ team training (knowledge base, coaching materials, video recording, playbook creation)
  • Feedback (real-time updates, review, scorecard, leaderboard, etc.)
  • Course management
  • File and mobile support

6. SharePoint

SharePoint is an ideal complementing software for companies using the Microsoft system. The solution is available as a part of the Office 365 bundle, SharePoint helps companies to create and sort out content. 

Organize and manage traditional content, web content, and social content. The platform helps the sales reps to get ready for the prospect conversations. Also, the wiki feature allows users to collaborate on proposals and training sessions. 

Key features

  • Compliance and security
  • Large file and folder sharing
  • Business intelligence
  • Document library access
  • Information rights management

7. Allego

Allego is a sales enablement platform designed for fast-paced modern businesses. The sales learning solution ensures that your sales reps have the timely knowledge and skill to close a deal successfully. 

Allego enables businesses to deliver their sales reps teams with bite-sized sales learning that the reps can use for their selling situations. 

In short, the software enablement tool replaces traditional onboarding and long training sessions with information pieces that helps to increase sales effectively. 

Key features

  • Sales reps’ training (knowledge base, coaching materials, video recording, playbook creation)
  • Feedback (real-time updates, review, scorecard, leaderboard, etc.)
  • Course management
  • File and mobile support

8. SalesHood

SalesHood is one of the leading sales enablement platforms that helps companies to boost sales. The solution reduces the time to ramp, lifts quota achievement, and speeds up sales. 

The platform also offers virtual training and coaching for sales reps to ensure fast revenue. Also, the tool helps in improving sales productivity with sales content delivered timely for customer interactions. 

Key features

  • Content management (storage, in-built templates, content creation, and advanced search)
  • Reporting & analytics
  • Sales reps training (learning materials, video recording, knowledge base)
  • Feedback (review, scoreboard)

9. Clearbit

Clearbit is a data activation software that helps to convert leads into customers sooner. It seamlessly integrates with systems like Marketo, HubSpot, Salesforce, Pardot, etc. to optimize and automate workflows.

The software also provides the right data you need to score, route, and accelerate the buyer’s journey.

Key features

  • Data availability (company data, industry research, contact data)
  • Data accuracy
  • Lead builder
  • Data cleaning and enrichment
  • CRM and marketing automation integrations
  • Advanced search
  • Analytics & reporting

10. Outreach

A sales execution platform, Outreach helps companies to increase productivity and drive insightful customer engagement. 

The solution integrates sales engagement, conversation, and revenue intelligence into a single platform that makes it super useful to the sales teams and marketers. 

Overall, the platform efficiently and effectively engages leads, drives more leads to the pipeline, and helps sales reps to close more sales deals. 

Key features

  • Analytics & reporting
  • Insights (automated emails, notes, daily summary, etc.)
  • Customizations (alerts, templates, email categorization, scheduling, etc.)
  • Integrated workflows

11. Boomerang

Boomerang makes email marketing easy and hassle-free. The solution uses data and analytics to find out what makes people open their emails the most. With such insights, it gets easier to maximize email opening rates and responses. 

The platform also tracks the open rates and response patterns via an automation process. The emails are resent to users when they are most likely to respond. 

Boomerang offers pre-built email templates, marketing support, and built-in calendar integration to work smoothly with Outlook and Google Suite. 

Key features

  • Analytics (track open rates and email responses, link and attachment activity)
  • Customized templates, notifications
  • Email categorization and scheduling
  • Pre-built templates

12. Owler

Owler is a business information and intelligence software that offers marketers real-time news, insights on companies, competitors, and dynamic company data. 

The solution equips the sales rep teams and the customer success teams with actionable insights that can help them save time and boost revenue. 

Key features

  • Data availability (company data, industry research)
  • Data accuracy
  • Lead builder
  • Data cleaning, segmentation, filtering, and enrichment
  • CRM and marketing automation integrations
  • Reporting

13. Crazy Egg

Cray is a sales enablement software that has helped several companies to focus on the hundreds of website visitors so that they can make the most out of each visit.

Crazy egg uses heatmaps and analytics to track and measure how the visitors engage with your content. Using the tool, you can conduct A/B tests to boost conversions and track other metrics to determine the effectiveness of your sales enablement content. 

Key features

  • Data quantification
  • Conversion opportunities
  • A/B testing 
  • Webpage element analysis and side-by-side analysis
  • Mobile device analysis
  • Heat maps
  • Tracking system (click tracking, mouse movement, eye tracking, frustration tracking)
  • Data segmentation and session replays

14. Accord

Accord is a customer collaboration software ideal for companies that establishes onboarding and repeatable sales process to achieve revenue goals. 

The solution helps you to streamline with buyers on expectations, objectives, and timelines by enabling users to track customer engagement data. Overall, it makes the entire sales process collaborative, engaging, and transparent. 

Key features

  • Content management (content import and storage, advanced search, templates)
  • Analytics & reporting
  • Content utilization
  • Alerts
  • Account-based engagement

15. CallRail

CallRail is a solution that helps in converting more leads into customers. The solution integrates with leading marketing and sales software. The solution offers detailed marketing analytics and business communication features to deliver real-time insights.

The platform helps in tracking call management. It offers to call tracking features that allow sales reps and managers to know which contact is calling and which ad, campaign, or keyword had caught their attention. 

Key features

  • Phone number management
  • Tracking (visitor & keyword tracking, dynamic number insertion, etc.)
  • Call routing (IVR, call scheduling, geo-routing)
  • Analytics (advanced reporting, call recording, call, data, conversation intelligence)
  • Security and compliance

16. Cloze

Cloze is a sales enablement tool ideal for companies that frequently communicate with their clients via LinkedIn, email, and social media. 

The solution stores all customer interactions on one page, making it easy to access. Thus, your sales reps can get an overview of the company-customer relationships. 

The platform eliminates the requirement of data entry. You can get a holistic view of the customers through the communication records. Also, the tool enables users to track the documents shared with customers.

Key features

  • Contact and account management
  • Desktop integrations
  • Task and activity management
  • Social network integration
  • Social collaboration features

17. Bloomfire

Bloomfire is a knowledge engagement software that helps teams to find data at lightning speed. 

Your team members can access all answers and data from anywhere – from the office, field, or while working from home. Using Bloomfire, sales managers can align, engage, and inform sales teams by making company info accessible to them. 

Key features

  • Content management
  • Analytics
  • Q&A tools
  • Knowledge pages (in-content feedback)
  • Knowledge sharing
  • Notifications

18. Enablix

Enablix is a sales enablement software built for product marketers to utilize their sales and marketing content better. The solution keeps your sales team in sync. It also helps marketers to provide sales reps with relevant content to drive sales. 

The platform links any content source with sales reps and marketers. It enables them to activate the content when necessary and make more informed decisions based on data. 

Key features

  • Content management (creation, import, pre-built templates, storage, advanced storage facilities)
  • Reporting & analytics
  • Alerts and notifications
  • Content utilization
  • Account-based engagement
  • Screenshare

19. Consensus

Consensus is an intelligent demo automation platform that automates custom product demos to boost sales.

The solution is an interactive demo platform. It personalizes documents and videos so that each lead can understand the product in the simplest way possible. This results in cutting the sales cycle and increasing the close rates. 

Businesses can also engage the buyers by tracking analytics like the buyers involved, their interests, what they watched, etc. Hence, it helps in driving purchase decisions much faster than the traditional sales approach. 

Key features

  • Screen capture and record
  • Video capture, management, and distribution
  • Analytics dashboard
  • In-built templates
  • Content creation and analytics
  • Custom branding

20. DocuSign

Managing agreements is easier with DocuSign. The solution helps companies automate document preparation, signing, acting on, and management processes. 

DocuSign enables users to sign electronically on any device, from anywhere, and at any given time. The platform has over 100 million users in over 188 countries, making it easier for companies to speed up their business operations. 

Key features

  • Document management (signature, analytics, storage, and review)
  • Customizable template, forms, and fields
  • eSignature and mobile signature capture
  • Status and task progress tracking
  • Template and workflow management

21. Formstack

Formstack is a platform built to transform the way of data collection. The solution offers a flexible and efficient way of collecting data, eliminating the need for paper forms. 

Formstack empowers users to quickly build custom forms, create documents, and collect e-Signatures without coding or specialized skills. 

Businesses across all industries can use the solution to reduce data mayhem and resolve critical business issues. Additionally, Formstack’s advanced security systems ensure acceleration of operations without compromising on security and compliance. 

Key features

  • Survey management (in-built templates, survey builder, question types, distribution)
  • Survey customization (branding, branching)
  • Survey insights (reporting & analytics, data exporting)

The Bottom Line

The ideal sales enablement tool is the answer to your revenue growth challenge. The only work here is to find out which tools best fit your situation. 

Say, for example, you are looking for sales acceleration software to help you manage leads better and boost overall sales. In this scenario, RevenueHero would be the best choice. 

The platform ensures real-time routing of leads to the right sales reps. It also offers features to help sales teams qualify more leads, schedule meetings, and boost conversion rates. 

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